Advertising glossary: Agency Terminology 101

Thinking of working in advertising? Ever get stumped every once in while over a word you heard that everyone else seems to know, except you?

This advertising glossary is filled with terminology across marketing, advertising and even design - so whether you're in Account Management, Copywriting, Art Direction or Brand Strategy, you'll be able to decipher all the jargon flying around you.

Note: this isn't going to have the definition of every single word out there - you'll need a dictionary for that. Rather, what this guide does include is key terminology that'll help you smoothly navigate your agency life and build your knowledge on key advertising concepts.

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